Tre'dish

Tre’dish is a Canada-based technology platform that empowers local food entrepreneurs to share authentic dishes and stories within their communities. Their infrastructure and innovative health and safety portal addresses some of the largest challenges in the home-to-home food sharing economy. I worked with Peter Hwang and the founding team on the verbal identity, website, UX language for the platform and ongoing support to help onboard a full marketing team. This project led to a $50m+ investment and successful launch in 2023.

"Seth was central to helping shape our tone of voice through our value proposition – understanding our brand message and verbal identity was critical to attracting the right stakeholders. His guidance helped with our seed funding round and I will continue to work with him as we commercialize the company."

– Peter Hwang
President & CEO at Tre’dish

A massive food movement
is already underway
within our communities.

A massive food
movement is
already underway
within our
communities.

Across our cities, there are a new generation of resourceful culinary innovators who are going against the grain and pioneering a grassroots model – upstarting entrepreneurial food businesses on their own terms, using whatever means they have.

Tre'dish gives this movement a backbone with all the essential tools and infrastructure to operate and scale. We’ve developed the infrastructure needed to reinvigorate the industry and empower talented entrepreneurs who represent the future of food.

The momentum is already there.
We're ready to make it mainstream.

Freshly prepared
by people who
cook from the heart.

Freshly prepared
by people
who cook from
the heart.

Everyone has a story – a personal reason that makes them step into the kitchen. We give them the opportunity to share it.

It's all delish with Tre'dish!