FineMatter
Finematter is a platform for all things jewellery, featuring high-end pieces from the world's finest independent designers – all anchored around a transparent blockchain system that creates a new asset class akin to sneakers and watches. Their circular model allows sustainably-minded customers to buy, repair, remodel and recycle their collections. I created extensive brand language and narratives to help Finematter differentiate from ecommerce retailers and communicate their proposition to investors and customers.
Our ambition is to do for jewellery what others have done for sneakers and watches – digitise the industry and make fine jewellery the most desirable asset on earth.
Our ambition is to do for jewellery what others have done for sneakers and watches – digitise the industry and make fine jewellery the most desirable asset on earth.
Wear your past,
Wear your future.
Wear your future.
Wear your past,
Wear your future.
Wear your future.
There are two kinds of jewellery in this world: accessories made for fashion and timeless pieces that have a future.
We see the latter as an investment, not a fashion purchase. Like amber that preserves fragments from the past, our personal collections immortalise the stories and human connections in our lives. Beyond its emotional value, a well- chosen collection is also an investment. After all, precious metal was one of the earliest stores of value and real jewellery is made in limited numbers from some of the most sought-after minerals and metals on earth, materials that are in finite supply and have traded hands for centuries.
Unless you have a degree in jewellery making, it’s hard to know what to invest in, whether it’s genuine, how much it’s truly worth, or where to sell it in the future. Most people know the handful of legacy brands with huge marketing budgets, the ubiquitous high street retailers and the old-fashioned auction houses.
But there’s no globally-recognised marketplace for the thousands of talented independent makers who are helping the industry evolve in new and exciting directions. There’s no transparency around valuations, and no “gold standard” for authentication and verification.
By solving these issues and bringing everything together in one place, our platform is turning a once discretionary purchase into a tangible asset class that’s comparable to fine art, Swiss watches and vintage wines. Like other passion assets, jewellery isn’t a clinical investment, but there’s no reason it can’t be a sensible one. You choose whether to hold and sell, or cherish your collection forever.
We’re helping a new generation to see beyond the sparkle and become custodians of beauty. With Finematter, you can wear your past and your future – the same pieces that evoke memories and tell your life stories also have a tangible value that can be unlocked by future generations.
We see the latter as an investment, not a fashion purchase. Like amber that preserves fragments from the past, our personal collections immortalise the stories and human connections in our lives. Beyond its emotional value, a well- chosen collection is also an investment. After all, precious metal was one of the earliest stores of value and real jewellery is made in limited numbers from some of the most sought-after minerals and metals on earth, materials that are in finite supply and have traded hands for centuries.
Unless you have a degree in jewellery making, it’s hard to know what to invest in, whether it’s genuine, how much it’s truly worth, or where to sell it in the future. Most people know the handful of legacy brands with huge marketing budgets, the ubiquitous high street retailers and the old-fashioned auction houses.
But there’s no globally-recognised marketplace for the thousands of talented independent makers who are helping the industry evolve in new and exciting directions. There’s no transparency around valuations, and no “gold standard” for authentication and verification.
By solving these issues and bringing everything together in one place, our platform is turning a once discretionary purchase into a tangible asset class that’s comparable to fine art, Swiss watches and vintage wines. Like other passion assets, jewellery isn’t a clinical investment, but there’s no reason it can’t be a sensible one. You choose whether to hold and sell, or cherish your collection forever.
We’re helping a new generation to see beyond the sparkle and become custodians of beauty. With Finematter, you can wear your past and your future – the same pieces that evoke memories and tell your life stories also have a tangible value that can be unlocked by future generations.
New frontiers.
New frontiers.
There’s a universe of independent makers you never knew existed. We make their collections available to the world.
Alongside vintage pieces, we feature talented independent designers the world has never seen before. We select investment-grade collections crafted by the makers of tomorrow – highly skilled artists with unimaginable creativity and promise, who are perfecting their craft in far-flung cities.
From the side streets of Paris to converted lofts in Manhattan, from the plazas or Rome to the workshops of Stockholm – we connect our customers to the studios that are hardest to find.
Alongside vintage pieces, we feature talented independent designers the world has never seen before. We select investment-grade collections crafted by the makers of tomorrow – highly skilled artists with unimaginable creativity and promise, who are perfecting their craft in far-flung cities.
From the side streets of Paris to converted lofts in Manhattan, from the plazas or Rome to the workshops of Stockholm – we connect our customers to the studios that are hardest to find.
We think in
decades & centuries.
Not seasons.
decades & centuries.
Not seasons.
We think in
decades & centuries.
Not seasons.
decades & centuries.
Not seasons.
We’re against fast fashion and the untold damage its marketing machine does to the planet.
We think about jewellery as a lifelong investment, not a seasonal fashion accessory. We launched our Renew service for the millions of people out there who share our values around consumerism. The idea is so simple, we can’t believe it hasn’t been done at scale before; helping jewellery collectors make their pieces last.
You send us jewellery that you already own, and we’ll extend its lifecycle with some TLC. From replacing a tarnished layer of gold to repairing broken jewels and tweaking the size of a ring, we’ll help you fall in love all over again. Whether it’s a family heirloom that’s gathering dust, a piece that’s seen better days, or something you no longer wear and wish to recycle – send it in, and we’ll work our magic.
We’re mapping the world’s jewellery collection, one piece at a time. We value and authenticate every item that passes through our hands – issuing a digital certificate that’s more permanent than a hallmark and more trusted than a proof of purchase; a permanent record of an item’s true value and origins.
We think about jewellery as a lifelong investment, not a seasonal fashion accessory. We launched our Renew service for the millions of people out there who share our values around consumerism. The idea is so simple, we can’t believe it hasn’t been done at scale before; helping jewellery collectors make their pieces last.
You send us jewellery that you already own, and we’ll extend its lifecycle with some TLC. From replacing a tarnished layer of gold to repairing broken jewels and tweaking the size of a ring, we’ll help you fall in love all over again. Whether it’s a family heirloom that’s gathering dust, a piece that’s seen better days, or something you no longer wear and wish to recycle – send it in, and we’ll work our magic.
We’re mapping the world’s jewellery collection, one piece at a time. We value and authenticate every item that passes through our hands – issuing a digital certificate that’s more permanent than a hallmark and more trusted than a proof of purchase; a permanent record of an item’s true value and origins.