Berrow is a family-led architectural design-build team based in Söller, Mallorca. They specialise in transforming townhouses and properties that are full of character into luxury finished homes for modern buyers. I worked with the team at Berrow to create a verbal identity that describes what they do – bringing emotive narratives to previously transactional language and capturing the vision behind their projects.
"Seth produced a first draft narrative that literally gave me goosebumps. It was so refreshing to work with someone who truly listened and understood what we wanted to achieve and then translated that into a brand deck above and beyond our expectations. Seth is the most talented brand writer I’ve seen in action."
– Monty Berrow
Co-Founder at Berrow Projects
Berrow Projects Soller 3
A special place
with a captivating past –
and an exciting future.
A special
place with a
captivating past –
and an exciting
Berrow Projects Soller 1
Berrow Projects Soller 2
We're enriching
a town that's steeped
in history.
We're enriching
a town that's steeped
in history.
Some of the most beautiful and promising homes in Söller are barely inhabitable by modern standards.

A townhouse that’s architectural features have been left untouched for decades, maybe centuries. As long as the feeling inside is right and its character is intact (even if its floors and ceilings are not), we see a potential project.

We strip everything back to the bare foundations to reveal hidden character, focusing only on the fundamentals – the feeling of the space, the way light passes through the rooms, the orientation, where the sun rises and sets.

Each project presents a different challenge. Whether we’re renovating a dilapidated building or designing a new low-impact home, our philosophy is always the same. We use the finest natural materials from the island and partner with local contractors who understand the region’s history and can help us build a home that respects its surroundings.

At Berrow, we shape a bold new vision that transforms more than a century of stories into a modern home that will last for the next 100 years and beyond.
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Söller isn’t a place
you find by accident.
Söller isn’t a
place you find
by accident.
It’s nestled in a peaceful, secluded valley that sits between an imposing limestone mountain and calm waters that stretch all the way across to Barcelona. Although it’s a stone’s throw from Palma, it feels like another world; a Garden of Eden that’s hidden from sight and distinct from the rest of Mallorca.

The gateway to Söller is a long tunnel that runs underneath the impassable Serra de Tramutama – a route that emerges from darkness into blinding sunlight to reveals a fertile landscape peppered with citrus trees and flora. When people ask us what’s special about Söller, we show them the modernist architecture. Vast townhouses that date back to the 1800s built by wealthy Parisians and their architects.

We point out the undeveloped coastline and picture-perfect port that rivals anywhere on the Italian riviera. The mountain range that offers a dramatic backdrop without blocking the sun. The ancient citrus trees that are world-famous for producing some of the most flavoursome oranges anywhere in Mediterranean. The UNESCO world heritage status that protects the area from over development. Add to that it’s proximity to Palma and the rest of Europe and you begin to see its appeal.

Most of all, the charm of Söller is about its people. With a small population, nobody is an outsider. Whether you’re a local or a newcomer, you’re part of the fabric. The vibrant international community and the compact footprint of the town itself are truly unique – putting down roots is easy when you live this close to the people you know and the places you love.

For as long as anyone can remember, Söller has captured the hearts of those who were fortunate enough to discover its beauty. At Berrow, we count ourselves among them.
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At Berrow, our ambition is to protect the heritage of our town, elevate its architecture, and celebrate the next chapter in your life – welcome home.