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On these words,
we build.
On these
words,
we build.
I'm a brand writer and strategic thinker specialising in mission-critical language that shapes a brand's identity – the foundations that everything else is built on.
Start with words,
everything else
follows.
Start with words,
everything else
follows.
I take a words-first approach to branding. Through workshops and conversations, I help founder-led organisations see what's hidden in plain sight and find the nucleus of their brand – purpose, ambition, anything that's central to their core message.
Projects
"Last year, we saw amazing results from our global campaign (more than 240,000 website visits and 26,000 downloads) and we’re seeing even better results this year."
– Sabina Bonaiuti
Senior Manager at Adobe
"I won't forget my reaction to his first draft. It almost brought me to tears because his words immediately stirred emotions from deep within that made me feel like he was speaking straight from my heart. It sounds cheesy but that's how powerful and touching Seth’s work is."
– Aisha Bashir
CEO at Câm
"After one meeting, Seth went to work and was able to produce a first draft narrative that literally gave me goosebumps. It was so refreshing to work with someone who truly listened and understood what we wanted to achieve, then translated that into a brand deck above and beyond our expectations. Seth is the most talented brand writer I have seen in action."
– Monty Berrow
Co-Founder at Berrow