Approach
A framework
to scale your
communication.
to scale your
communication.
A framework
to scale your
communication.
to scale your
communication.
I use a methodical framework that helps brands understand how to truly speak to the world. I can support with all stages – from strategy and foundational language to website narratives and marketing campaigns.
1
Foundations
The foundation of your brand’s language. A verbal identity makes sense of your brand – capturing its essence through impact statements and emotive narratives. This acts as a launchpad for all future communications.as a launchpad for all future communications.
gathering insights and opinions
making sense of the big picture
brand language in a single deck
tonal dials to unlock your voice
➺ Interviews & workshops
gathering insights and opinions
➺ Naming & architecture
making sense of the big picture
➺ Verbal identity
brand language in a single deck
➺ Brand voice
tonal dials to unlock your voice
2
Expressions
Once the foundations are in place, I’ll bring your brand’s message to life in the contexts that matter most – from your website and internal communications to your sales decks and campaigns.
launching with a new narrative
shaping your culture and team
UX that’s human yet functional
a message that gains traction
➺ Websites
launching with a new narrative
➺ Internal comms
shaping your culture and team
➺ Digital Platforms
UX that’s human yet functional
➺ Sales decks
a message that gains traction
3
Partnerships
Lastly, I can offer long-term monthly support – helping you iterate towards success and make the strategic adjustments that inevitably happen when you make contact with the market.
overseeing all brand language
mentoring and copy reviews
ongoing marketing support
launching ongoing campaigns
➺ Consultancy
overseeing all brand language
➺ Training & handover
mentoring and copy reviews
➺ Tactical language
ongoing marketing support
➺ Activation
launching ongoing campaigns
If a project requires more than words, I have a close circle of designers and developers I’ve worked with for years – a self-directed team that’s ready to go.