Tre’dish is a community-based technology platform at the forefront of the food-sharing economy.
I worked with the founding team over a one-year period to help launch a disruptive concept that allows Home Chefs to sell home-cooked meals from their own kitchen. The aim was to position the brand and tell the story to the first stage: attracting home chefs and investors.
I created and presented a verbal identity to help them sharpen their message. This helped define the tone of voice, allowing them to communicate with multiple stakeholders – from investors and government through to home chefs and, of course, customers. It also gave us a solid foundation for the launch site.
I then wrote all of the copy for the website and investor decks, which led to Tre’dish raising seed investment with a larger Series A planned for later in the year.
“Seth was central to helping shape our tone of voice through our value proposition – understanding our brand message and verbal identity was critical to attracting the right stakeholders. His guidance helped with our seed funding round and I will continue to work with him as we commercialize the company.” – Peter, Founder at Tre’dish