Nude is a savings account and financial friend for first-time homebuyers.
Nude makes it quicker and easier for young people to get on the ladder. First-time buyers can use the app to see how long it will take them to save a deposit and then get suggestions to knock time off the goal.
I facilitated a workshop with the founding team to create a tone of voice and verbal identity for the brand, which I used as the foundation for writing their website copy and investor decks.
The Nude team tested all core messaging through paid adverts to measure the response. We then further refined the copy for use on the website and when approaching investors and media.
I then worked on UX copy and content for the mobile app, shaping the onboarding experience and story cards. After launch, Nude invited me to continue working with them to develop the tone of voice and oversee their brand copywriting.
Pre-launch, the verbal identity and investor decks helped to secure £1.7m from private investors and another £3.4m from an equity crowdfunding campaign on Seedrs.
“The work Seth did with us has been a huge benefit. He clearly and succinctly summarised Nude. It was as simple as that. He then pulled it together in a verbal identity that we’ve used ever since.” – Crawford, CEO & Founder