2020 Digital Trends was one of Adobe’s biggest projects of the year.
I collaborated on Adobe’s 2020 Digital Trends, a landmark campaign in their calendar. This project marked a decade of digital trends, giving us an opportunity to create a full experience site in celebration.
I helped to develop the concept for an immersive website inspired by the themes of ‘planets’ and ‘inner-worlds’. The experience site showcased survey results on the future of digital marketing from more than 75,000 senior creatives around the world. Through creative copywriting, I crafted a stand-alone tone of voice for the experience site and helped to shape a narrative that led users through a journey of discovery.
To support the campaign, I created content for several landing page sites that tailored content to specific audience groups, along with designing a full suite of marketing collateral including online banners, paid social adverts, email campaigns, and other supporting assets.
The aim of the campaign was to drive people to download the report. The total number of downloads increased by 300%+ (compared with last year) as a result of this project.