Copy Opinion: Mami Wata

01/11/2017

This is a surf brand with a heartbeat. The name Mami Wata comes from the African water spirit who draws surfers to the ocean and takes them to be her lovers. It’s not at all what you would expect from a surf shop – no crisp landscape images or surfing remote waves. The entire look and feel is rooted in…

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Jeffrey Bowman: Millican

17/10/2017

Jeff looks cool as hell. He wears a big beard, a smattering of ink, and there’s something of a well-dressed outdoorsman about him. We were perched at a small table near the back of The Orange Square in Keswick, eating pizza, drinking beers and talking about Millican ahead of the tone of voice workshop the next morning. It wasn’t long…

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Steve Bannatyne: The Woodstore

19/09/2017

I caught up with Steve recently in a quiet corner of The Plotting Parlour, a cocktail bar tucked away down a side street in Brighton. We got to know each other when I was living in Hove. He introduced me to agave tequila and even made my writing desk by hand – upcycled from parquet flooring and other reused parts from…

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Ernest Capbert: Cold Water Surfer

10/09/2017

You can’t miss Ernie – he is pure energy. The first time we met, he walked into the upstairs private room at Shoreditch House and delivered a knockout presentation to a packed room at Rip It Up Start Again about his life as an entrepreneur. As one of the original co-founders of the surf brand Finisterre, he had one hell of…

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Frameline 41 opinion for BP&O

13/06/2017

The absence of photography and the sparse use of copy leave room for the imagination, making it possible for a diverse group of people to find meaning in the words and identify with the statements on a personal level. I can imagine people taking ownership of the slogans and wearing them with pride, something that would be impossible to achieve…

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Naughty But Rice opinion for BP&O

16/11/2015

Today I was invited to contribute my second opinion piece to graphic designer Richard Baird’s influential blog, BP&O. Richard wrote an insightful review on the branding behind the new Naughty But Rice rice pudding range created by The Hain Daniels Group.

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