Sam & Tim: Wild Tipi

15/04/2019

Sam and Tim are true entrepreneurs. They built Wild Tipi with long hours and laughter, and they’re now known for throwing the best (and by far the most picturesque) weddings and parties in Cornwall – think Poldark seascapes with live music, lanterns, a field of giant tipis, and hundreds of people dancing until the sun comes up. After writing the…

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Lulu Laidlaw-Smith: Rip It Up Start Again

21/02/2019

Lulu is a person without a normal job description. We first collaborated over a strapline for a Unilever campaign when she was in branding, and we continued working together when she became a partner at Honey Creative. But most people know her best for founding Rip It Up Start Again, a live-streamed event launched at Shoreditch House, which has mobilised a…

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StrangeLove Lo-Cal opinion for BP&O

19/02/2019

StrangeLove is an Australian soft drinks created in collaboration with New Zealand-based Marx Design. The brand launched with a four flavour range of energy drinks. Although mass-produced, each of these was created with the intention of evoking a taste of the homemade through carefully sourced and high-quality organic ingredients. Now they have launched a range of Lo-Cal sodas that look primed for a more sophisticated…

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Heyday opinion for BP&O

07/12/2018

Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range includes battery packs and chargers, cables, covers and wireless speakers amongst many other products.

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Assembly opinion for BP&O

06/08/2018

Assembly by Ragged Edge is a new hotel from Criterion Capital located on London’s Charing Cross Road. It throws out expensive amenities to instead focus on delivering fun yet sophisticated rooms in a central location. These rooms are aimed at experience-hungry young travellers and competitively priced with interiors inspired by London fashion icons and furnished with best in class beds, showers, sound-proofing and…

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In conversation with Nicole Scott / ModRec

19/06/2018

ModRec – fkn cool coffee. I discovered them after BP&O asked me to review their branding (nice work by Blok Design). Their coffee subscription allows people to sample the best small batch roasters from unusual corners of the world. Each series is released with its own Spotify playlist. I can’t get enough of this brand. They don’t care about convention. They’re moving…

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James Bruce: StrangeLove

18/03/2018

This is some my favourite copy in existence. A few years ago, Richard Baird from BP&O asked my opinion about a new brand called StrangeLove, a range of natural craft soft drinks for people who “don’t want to look like they’ve been kissing their cousin under the bleachers at the Parramatta Speedway”. You can read the review here. The founder, James…

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Ashley Watson: Motorcycles

12/12/2017

If you’re into custom bikes, you’ll know about The Bike Shed. It’s a place in Shoreditch, tucked away under the arches with a constant stream of loud, modified bikes coming in off the road and gunning their engines right into the forecourt. Café racers, scramblers, brat bikes, trackers, boxers, bobbers – they all hang out here. I was there back…

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ModRec opinion for BP&O

01/12/2017

Modern Recreation (ModRec) is an international coffee subscription service that offers its subscribers an ever-changing selection of the very best in micro-roast coffees sourced from around the world. The brand identity was developed by Canadian design studio Blok

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Port Mokha opinion for BP&O

23/11/2017

Port of Mokha is a coffee, sourced from Yemen, that is said to be the rarest, most expensive and best tasting in the world. As a brand it is critically acclaimed, winning awards and receiving the highest ratings in blind cuppings, and mindful, helping to support local communities. I explored their tone of voice alongside Richard Baird in this BP&O review.  

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Copy Opinion: Mami Wata

01/11/2017

This is a surf brand with a heartbeat. The name Mami Wata comes from the African water spirit who draws surfers to the ocean and takes them to be her lovers. It’s not at all what you would expect from a surf shop – no crisp landscape images or surfing remote waves. The entire look and feel is rooted in…

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Jeffrey Bowman: Millican

17/10/2017

Jeff looks cool as hell. He wears a big beard, a smattering of ink, and there’s something of a well-dressed outdoorsman about him. We were perched at a small table near the back of The Orange Square in Keswick, eating pizza, drinking beers and talking about Millican ahead of the tone of voice workshop the next morning. It wasn’t long…

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Steve Bannatyne: The Woodstore

19/09/2017

I caught up with Steve recently in a quiet corner of The Plotting Parlour, a cocktail bar tucked away down a side street in Brighton. We got to know each other when I was living in Hove. He introduced me to agave tequila and even made my writing desk by hand – upcycled from parquet flooring and other reused parts from…

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Ernest Capbert: Cold Water Surfer

10/09/2017

You can’t miss Ernie – he is pure energy. The first time we met, he walked into the upstairs private room at Shoreditch House and delivered a knockout presentation to a packed room at Rip It Up Start Again about his life as an entrepreneur. As one of the original co-founders of the surf brand Finisterre, he had one hell of…

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Frameline 41 opinion for BP&O

13/06/2017

The absence of photography and the sparse use of copy leave room for the imagination, making it possible for a diverse group of people to find meaning in the words and identify with the statements on a personal level. I can imagine people taking ownership of the slogans and wearing them with pride, something that would be impossible to achieve…

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Naughty But Rice opinion for BP&O

16/11/2015

Today I was invited to contribute my second opinion piece to graphic designer Richard Baird’s influential blog, BP&O. Richard wrote an insightful review on the branding behind the new Naughty But Rice rice pudding range created by The Hain Daniels Group.

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