Frameline 41 opinion for BP&O

13/06/2017

Copy Opinion for BP&O. This picture doesn’t need a thousand words – just two. Like the best films, David Begler’s copy asks us to think and participate, rather than passively spectate. The absence of photography and the sparse use of copy leave room for the imagination, making it possible for a diverse group of people to find meaning in the words…

Read More

Can you read a novel through text messages? Yes you can.

25/02/2017

Apps like Hooked market themselves as ‘fiction for the Snapchat generation’. Users can tap and scroll through stories told as a text conversation. This is more addictive than it sounds. In some ways it even makes sense. Text messages are perfect for reading on the go. Read any of the stories on Hooked and you’ll notice that every text message…

Read More

Terms and Conditions: A lost clause?

22/02/2017

How many user agreements have you accepted without ever reading them? Many terms and conditions are now over 38,000 words – longer than some of Shakespeare’s classics. But R. Sikoryak might have found a way for companies to make their T&Cs more entertaining to read. He’s taken the complete text of Apple’s iTunes terms and conditions and turned it into a 20,669 word…

Read More

Delayed Gratification

20/12/2016

Finally, 2016 is coming to an end. Between Trump and Brexit, David Bowie and Leonard Cohen, not to mention the atrocities in Syria and other parts of the world, it’s becoming increasingly clear that we need strong, investigative journalism. Delayed Gratification is a magazine that aims to return to the values we all want from journalism – context, analysis and expert opinion.…

Read More

Best testimonial EVER

03/03/2016

I’ve been working with Who Buys Your Stuff? to make their writing even stronger and more impactful. The founders of WBYS? also helped to shape the Finisterre tone of voice, so they know what they’re doing. Their writing is very much theirs, my role is to help them retain its potency. They seem to be pleased with my efforts so far. It’s the first…

Read More

Who Buys Your Stuff?

03/03/2016

These guys deserve a mention. Meet Ernest and Gregor, co-founder and head of marketing for the cold water surf company, Finisterre. Now they’re on a new journey to make a customer research company that helps online SMEs have better, more powerful conversations with their customers. It’s sexy and exciting. They’re making tools that are simple and fun – and massively disrupting…

Read More

StrangeLove has landed

04/02/2016

Huge thanks to the guys at StrangeLove for the parcel that just arrived! Four hallowed bottles of their delicious Blood Orange & Chilli. In case you missed it last year, here is a sample from my review of the StrangeLove tone of voice for BP&O. “Laid back, provocative, colloquial, written as we speak – the back of pack and poster copy is bursting with…

Read More

Wall art for Gene in Brighton

21/12/2015

A quick glimpse of what I’ve been up to at Gene’s studio in Brighton. These pieces of ‘wall art’ were part of a complete rebrand including strategy, tone of voice, website copywriting and case studies. Each statement was written by me and sprayed up in full colour by Brighton-based graffiti artist, Dan Stirling. As well as giving the studio a nice urban ‘Brighton’ feel, the statements…

Read More

Naughty But Rice opinion for BP&O

16/11/2015

Today I was invited to contribute my second opinion piece to graphic designer Richard Baird’s influential blog, BP&O. Richard wrote an insightful review on the branding behind the new Naughty But Rice rice pudding range created by The Hain Daniels Group. He asked for a couple of words on the copy. I’ve had a few conversations recently about the evolving tone of voice adopted…

Read More