Naughty But Rice opinion for BP&O


Today I was invited to contribute my second opinion piece to graphic designer Richard Baird’s influential blog, BP&O. Richard wrote an insightful review on the branding behind the new Naughty But Rice rice pudding range created by The Hain Daniels Group.

Naughty But Rice opinion for BP&O

He asked for a couple of words on the copy. I’ve had a few conversations recently about the evolving tone of voice adopted by trendy upmarket food brands, so it was a real pleasure to offer my opinion on the tone of voice created by Robot Food branding agency in Leeds.

Check out Richard’s article along with my copy opinion over at BP&O. Read the article here.

Posted by: Seth Rowden

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