ModRec opinion for BP&O

01/12/2017

Modern Recreation (ModRec) is an international coffee subscription service that offers its subscribers an ever-changing selection of the very best in micro-roast coffees sourced from around the world. The brand identity was developed by Canadian design studio Blok

ModRec opinion for BP&O

It’s justfkn copy – but it’s done well. ModRec drops in with two carefully balanced sentences on the home page. It’s confident, presumptive, and sets an irreverent tone that filters through to the rest of the site. It reminds me of a line of dialogue that wouldn’t be out of place in a scene from Coffee and Cigarettes by Jim Jarmusch.

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Posted by: Seth Rowden

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