Mango Bikes

02/02/2019

Mango Bikes

Mango Bikes needed a strong voice to match their award-winning frames. I came up with a humorous and offbeat tone, along with short product straplines to give each bikes its own personality. The result was a voice that is a million miles away from Halfords. A few days after the launch, Mango received a tweet from someone who told them that they wanted to buy a bike based on a single line of my copy.

mangobikes.com

 

Posted by: Seth Rowden

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