Heyday opinion for BP&O

07/12/2018

Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range includes battery packs and chargers, cables, covers and wireless speakers amongst many other products.

Heyday opinion for BP&O

Heyday’s visual identity and packaging design were developed by New York and San Francisco-based Collins in collaboration with Target Creative. The tone of voice – much like the name – speaks to a younger audience. The descriptions on the front of the packs are short and simple nouns, uncluttered and transparent.

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Posted by: Seth Rowden

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