Assembly opinion for BP&O


Assembly by Ragged Edge is a new hotel from Criterion Capital located on London’s Charing Cross Road. It throws out expensive amenities to instead focus on delivering fun yet sophisticated rooms in a central location. These rooms are aimed at experience-hungry young travellers and competitively priced with interiors inspired by London fashion icons and furnished with best in class beds, showers, sound-proofing and wi-fi.

Assembly opinion for BP&O

This is a brand that knowstheir audience. The result is an impressive use of language that captures the energy and variety of things to explore in London. Ragged Edge show us that people are moved by good ideas first, and everything else should come second.

Posted by: Seth Rowden

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