AF New York


Seth Rowden

AF New York are distributors of fine bathroom faucets and fixtures. Established in 1922, they have two exclusive showrooms located in the Flatiron District of Manhattan. They recently launched Project 6; the first showroom of its kind, designed and specified by architects to provide a unique viewing experience. I collaborated with The Workshop to rebrand the company and launch a new website. I was involved with brand strategy and tone of voice exploratory – the voice is based on the speaking style of the owner – and created website copy along with an ongoing content strategy.

Posted by: Seth Rowden

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